Investing In Our Lands

At the end of every year, we get the honor of giving back to the organizations that protect our ecosystems, fight for climate justice, and advocate for a more intersectional and social justice-oriented framework of human/nature relationships through our Western Wilderness Defense Fund.

Juniper Ridge’s total donations over the last two decades amount to a quarter-million dollars, and we are grateful to be able to continue our giving this year.

Every year we donate 10% of our sales to non-profit groups focused on wilderness conservation.

Inclusivity + Leadership

Recently, Juniper Ridge has sought partnerships with groups focused on conservation leadership in urban and underserved communities. Outdoor Afro, headquartered in downtown Oakland, is locally based with a national reach. Rue Mapp founded the organization in 2009 to celebrate and inspire Black connection with nature.

With its mission to foster Black leadership and counter the false narrative that Black people do not have a relationship with nature, Outdoor Afro holds monthly events in over 50 cities across the country. Learn more about what they do and how to get involved here.

Photos by Outdoor Afro.

Wildfire Resilience + Recovery

For a quarter of a decade, Sierra Forest Legacy has brought together land managers, scientists, and others to restore the ecosystems of the Sierras. In the face of unprecedented droughts, warming temperatures, and other human-caused environmental changes, we’ve seen megafires like the Dixie and Caldor become a regular occurrence over the last few years. Sierra Forest Legacy uses a model of forest restoration that supports the mountain range’s symbiotic relationship with fire.

Many ecosystems in California actually evolved with frequent fires, and indigenous tribes used what is known as cultural burning; supporting the ecosystem through managed, intentional fires, for thousands of years. Along with many other initiatives, Sierra Forest does crucial work advocating for the incorporation of cultural burning and other fire usage techniques across the region.

Photos by Sierra Forest Legacy (L) and Dana Walsh (R).