Hike + Trailwork with Wildtender in Big Sur

Each year we donate 10% of our profits to organizations working on behalf of Western Wilderness Defense.

“For the foreseeable future, we will remain focused on protecting the special wild landscapes – mountains, rivers, deserts, forest, and coastlines – that are so important for habitat and outdoor recreation. “

“We are each our own obstacle unless we speak up and do something to save wilderness. It is easy fear the wild. It is easy to say we need to keep wilderness at arm’s length. That is embedded in our culture.”

” A big challenge in Oregon is changing the narrative. We have a strong self-perception that we are the greenest state in the country. In some ways, we are doing a great job. We pioneered, and recently expanded, bottle and can recycling. We protected our beaches for the public way back in the 1970s. But, on issues related to forests and watersheds, we have fallen way behind. “

“Our strategy has always been to roll up our sleeves and teach by example. Persistence (to the brink of obnoxiousness) is the name of the game in terms of getting the Forest Service to work with us.”

Don’t you hate it when companies say they’re donating a “portion” of their profits to charity,
but never tell you how much they’re giving or where it’s going?

Everything we do at Juniper Ridge is informed and inspired by John Muir, and he is one hell of an awesome style icon too.

This year, Juniper Ridge has selected fourteen western wilderness defense organizations to focus our donation efforts on.

Public Lands From 1870 onwards, American westward development began to change its focus from private development, to management by the federal government of the remaining public lands.