We teamed up with Meg Mussari of APPRVL to create these hand dyed gift packs! Meg has become a fast friend of Juniper Ridge after participating in our Desert & Denim trade show. Were always curious what our talented and inspiring entrepreneur buds are up to & APPRVL is such an amazing example of how a personal passion can transform beyond a hobby.
Where do you live?
When did you start your brand? How did it start?
I started Apprvl in the summer of 2014, as an exploration into preserving unwanted textiles from the fashion industry, and using natural dyes to update them. I have seen and felt the effects of chemical dyes, which sparked a curiosity into working with Indigo (the gateway dye). Apprvl gained recognition through the shibori trend explosion, and we’ve been able to really expand on our products while still sustaining the message of ‘preserving, repurposing and recycling’.
How did you decide to turn your skills into a ‘real’ job? Do you work on the side?
Since my business started out as just a personal project, the growth of it was kind of natural. I started making custom home goods, and then was approached by some stores to start going wholesale! I still do hold a job in the fashion industry, I think it helps me stay focused on structure and deadlines.
What makes you happiest about what you do?
I teach a series of workshops on indigo dyeing, and have been extremely lucky that the students have all been passionate and expressive about why they want to learn and how they feel about the fashion and textiles industry. Working with designers and customers who genuinely care about the products they buy from Apprvl is an amazing experience. I have made some amazing friends that stemmed from business ventures, and am grateful to have those like minded people around me.
What’s the hardest part about what you do?
It’s definitely hard to stay in the lines. I want to offer everyone anything that they want, and saying “no” is hard. Collaborations are huge right now, and I get a lot of offers to work with different people and companies. With my brand I try to work with people who have a similar message, but I still get a little bit of preconceived ‘fomo’ when I have to say no.
Where do you hope to see your brand in 5 years?
I hope to see Apprvl in all of your homes! And hopefully in a way bigger studio, if New York real estate allows.
What product that you make is your favorite?
I love all of my babies equally, but at the moment I’ve been so obsessed with our bandanas. My sister, Jen Mussari, designed them and I dye them with different natural dyes. We wanted to make something that is stylish, at a lower price point than my other fabric goods, but still strikes curiosity in our customers about the natural dyes used in their making.
What inspires you?
Creatively, I have always been very inspired by traditions of different cultures. How prints, fashion, silhouettes, and especially color/dyes came about before we were able to digitally render any prints and synthetically create color. Motivationally, I am inspired by coincidences.
Do you have any advice for someone who wants to start their own business?
Buck up! Confidence will attract opportunities. Stay true to what made you start your business, don’t lose sight of your message.
I have been so lucky and grateful to be surrounded by friends and companies like Juniper Ridge who just get it.