We formulate Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that we harvest on the trail. All of our products are named for the wild places they come from. We are building a new fragrance grammar of the American West. Our company is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to strap on your boots and go there.
…if it comes from nature, it is going to change… Unlike synthetic fragrances, these wilderness perfumes are extracted from real, native-plant sources.
We crawl around in mountain meadows. We smell the wet earth beneath fir trees, and try to determine exactly what those scent notes are in the wind sweeping over a glacier. We conceive of our fragrances throughout the West, on dirt roads and trails, around campfires, and formuate in our Oakland, California workshop. All to capture the beauty of the Mojave Desert at sunrise, thick blanket of fog draping the wildflower gardens of Big Sur, or a late-season, sun-baked, snow carved, glacial canyon high in the Sierra Nevada.
All Juniper Ridge products are 100% Natural and produced using old perfume making techniques including distillation, tincturing, infusion and enfleurage. A hundred years ago, all perfumes were made this way. Today we continue to handle every step of the process ourselves, from beginning to end. These formulas vary from year to year and harvest to harvest, based on rainfall, temperature, exact harvesting location, and season. The exact formula depends on what we find in the wind, a conversation with the living, wild ecology.
The outer-experimental edge of what we do is in the Field Lab. These extremely small-batch, trail-made fragrances are produced in numbers usually less than a hundred, and are designed as aromatic snapshots, capturing the wind on a particular day in a particular wild place.
All of our plants are wildharvested with the utmost sensitivity and respect for the existing wildscape. We return to the same stands year after year to carefully monitor regrowth. We never use alien or invasive species and are actively involved in native plant restoration projects from San Diego to Seattle. 10% of all of our profits are annually donated to a portfolio of Western Wilderness Defense organizations. We revel in the intact forest habitats of the West, and tirelessly work to promote education as to how best to protect them.