We are the world’s only wild fragrance company. We’re hikers and backpackers, not fashion or luxury-industry types. We distill colognes and perfumes from real plants, bark, moss, mushrooms, and tree trimmings found hiking the backcountry.
A hundred years ago, all perfumes were made this way. Today we’re the only ones who handle every step of the process ourselves, from beginning to end.
That process can look pretty ridiculous at times. We go camping. We crawl around in mountain meadows. We smell the wet earth beneath fir trees, and spend whiskey-fueled hours geeking out over the scent of wind off a glacier.
We make our fragrances throughout the West Coast—on dirt roads and trails, around campfires, and in our Oakland, California workshop. All to capture the quiet beauty of the Mojave Desert at sunrise, or a late-season Sierra trailhead with winter right around the corner.
At Juniper Ridge, we put the mountains in a bottle. Go there.
Every Juniper Ridge product has a harvest number stamped on the front of it. Unlike synthetic perfumes, our wilderness fragrances are made from real plants, so they vary from year to year, harvest to harvest, based on rainfall, temperature, and exact harvesting location. At the top of this page, you can look up the harvest number on your package to see photos of the plants in your fragrance, and meet the Juniper Ridge crew who collected them.
Juniper Ridge was founded in 1998 by hiker, mushroom-forager, and wilderness enthusiast Hall Newbegin.
When Juniper Ridge was just getting off the ground, Hall would spend the week harvesting plants up in the mountains, making natural fragrance in his kitchen, and then selling his latest creations at the Berkeley and San Francisco Farmers’ Markets.
People who normally steered clear of fragrances fell in love. "It smells like camp when I was a kid!" they'd say.
Over the years, Juniper Ridge has grown from a one-man operation into a staff of 15 like-minded hiking enthusiasts who harvest the plants, blend the fragrances, ship the products, and head out on backpacking adventures together.
The company is bigger, but the heart of what we do is still the same: We make real fragrance from the quiet places in the mountains and deserts we love.